Your listings are becoming AI-ready. Is your agency?
Realestate.com.au is now telling agents to build AI-ready listings. Foundable makes the agency behind those listings AI-ready too — so when a vendor asks AI who to call, your name is in the answer.
Vendors tell AI far more than they ever told Google.
REA's own data from its August 2026 AI search launch shows Australians behave completely differently the moment the search box can hold a conversation.
of AI search sessions started with a lifestyle goal, not a suburb
asked about style, condition, aesthetics or renovation potential
included a commute or travel radius
refined their search at least once, conversationally
A keyword search was always a compromise — “best agent Kew”. A conversation isn’t. It’s a brief: a renovated four-bedroom family home near a good school, around $3 million, someone strong at auction with recent sales nearby. The agency with the clearest machine-readable evidence against that brief is the one AI can match to it.
Most agency websites can’t answer a single element of it.
AI readiness, measured.
Appearing in one answer, once, isn’t a strategy. This is the full picture we score, prioritise and move each month.
We run your agency and your individual agents through ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews across every suburb you care about, and count how often you are named — and where you sit in the answer.
Wrong sales numbers, a former agent still on the roster, an old office address or a mangled description is worse than silence. We find what the models believe about you and fix the sources feeding them.
Models don't rank, they weigh evidence. Auction results, reviews, awards, press, portal performance and suburb specialisation all have to exist somewhere a machine can read and verify.
You can dominate the generic 'best agent' prompt and vanish for prestige, apartments, downsizers, deceased estates or auctions. We map named appearances across property type, price tier, method of sale, life stage and agent.
The fix list, in priority order: structured data, machine-readable evidence, citation repair, content built to answer real vendor questions, and the local signals that shift how confidently AI names you.
This layer moves. We track your share of answer against the agencies you compete with for listings, month after month, so you see gains and losses before they show up in your appraisal count.
You’ve covered three layers. There are four.
This isn’t an argument against portals, Google or social. They still work. It’s that a fourth layer appeared on top of them, and almost nobody in Australian real estate has checked it.
You’ve spent years and real money on the first three. The question worth asking this week is what happens when a vendor bypasses all of them and simply asks.
Coverage is where agencies get caught.
Most principals test one prompt — “who are the best agents in my suburb?” — see their name, and relax. Then we run the prompts vendors actually use.
Same suburb. Completely different answers. That gap between generic visibility and intent coverage is where listings quietly go to your competitors.
Find out how AI-ready you really are.
We’ll run your agency and your agents through ChatGPT, Gemini, Claude and Perplexity for your suburbs — and show you exactly what a vendor sees before they ever type your name.