
20 July 2026
Are AI search engines killing the agency model?
A new wave of AI-powered search engines is changing how consumers find services. The way agencies acquire clients is changing — adapt or risk being left behind.
AI visibility, answer engine optimisation and generative engine optimisation — written for Australian real estate agents and principals.

A new wave of AI-powered search engines is changing how consumers find services. The way agencies acquire clients is changing — adapt or risk being left behind.