Scout the Owl reading a reportA$490 · One-off · 3 business days

Your next vendor already asked AI who to trust.

They typed “best agent in” and your suburb, and an answer came back with three names in it. The AI Visibility Scorecard tells you whether one of them was yours — and if it wasn’t, exactly why.

Get my Scorecard — A$490

Two suburbs. Four answer engines. One document your leadership team can act on.

Not ready? Start with the free audit first.

What lands in your inbox
  • Your AI mention rate across ChatGPT, Gemini, Claude and Perplexity.
  • The agencies named ahead of you in your two suburbs.
  • The exact wording AI uses to describe your agency — errors included.
  • A full local marketing audit — Google Business Profile, reviews, listings, SEO, site performance — scored, not described.
  • A prioritised fix list that names the page, the change and who should do it.
Delivered within 3 business days of checkout. The full A$490 is credited against any Foundable engagement started within 21 days.
Which one do I need?

The machine, or the answer.

They’re not the same question, and most agencies only ever ask the first one. Free tells you whether AI can read your website. The Scorecard tells you what AI says when a vendor asks who to call.

Free AI Visibility Audit
Can AI read your site?

A technical read of your website: crawler access, readability, structured data, answer-shaped content. Instant, free, no card.

Run the free audit
AI Visibility Scorecard — A$490
What does AI say about you?

Live prompts across four answer engines in two suburbs: your mention rate, the competitors named instead, the wording used, and what to fix first.

What’s inside

Seven things you can’t see from inside your own website.

01
Your AI mention rate

We run the questions vendors actually type — “best real estate agent in [your suburb]”, “who should I sell my house with in [your suburb]” — across ChatGPT, Gemini, Claude and Perplexity. You get a number: how often your agency is named.

02
Who AI names instead of you

The three agencies that come back most often in your suburbs, and the mention rate for each. This is the part principals read twice.

03
What AI says about you

Not just whether you're named — what the answer says. Wrong suburbs, stale staff, a description that belongs to the agency you bought out in 2019. We show you the exact wording.

04
Your crawlability and readability result

Which AI crawlers can reach your site, which are blocked, and whether your pages can be read once they arrive. Scored out of 100 against the benchmark set.

05
Where your citations are missing

The off-site sources answer engines lean on — directories, listings portals, reviews, local press — and the ones where your agency simply isn't present.

06
A local marketing audit, scored

Beyond AI: your Google Business Profile, reputation and review velocity, directory listings, NAP consistency, SEO fundamentals, website performance and tech stack — each scored out of 100 with the specific gaps named. This is the layer answer engines quietly lean on.

07
A prioritised fix list with the actual fix in it

Not “improve your structured data”. Each item says what's broken, which page or profile it's on, what to change it to, who should do it (you, your web team or us), and roughly how long it takes. Ordered by impact, with the quick wins flagged.

Included at no extra cost

The local marketing audit, scored out of 100.

Answer engines don’t only read your website. They read the trail your agency leaves everywhere else — your profile, your reviews, your listings, whether your phone number even accepts a text. We score every layer, so you can see exactly where the trail goes cold.

  • Google Business Profile — completeness, categories, posting activity, Q&A, photos
  • Reputation — review volume, rating, recency and response rate versus your suburb rivals
  • Listings — where your agency appears across the directories AI cites, and where the details disagree
  • NAP consistency — name, address and phone mismatches that quietly split your authority
  • SEO fundamentals — indexation, titles, headings, internal links, local relevance signals
  • Website performance — speed, mobile, Core Web Vitals, the things that stop a crawl mid-page
  • Tech stack — what's running your site, and what it's doing to your visibility by default
  • Contactability — is your listed number SMS-capable, are your enquiry paths machine-readable
Why this matters now

AI isn’t a search engine. It’s a recommendation engine.

Search gave a vendor ten blue links and let them decide. An answer engine gives them three names and a reason. There is no page two, no scrolling, no “also consider”. You’re either in the answer or you don’t exist in that conversation.

In our 2026 benchmark of Australia’s largest agency websites, more than a third failed basic AI visibility — and 25 of them were actively refusing AI crawlers while loading perfectly for humans. Nobody chose that. It came from a default setting in a plugin.

The agencies being named right now aren’t the biggest. They’re the ones a machine can actually read.

How it works

Three steps, three business days.

1
Confirm your suburbs and pay

A$490, one time. Checkout takes about a minute — your agency name, website, and the two suburbs you compete in are captured right there. No chasing, no extra forms.

2
We run the prompts

Real prompts, four answer engines, multiple runs each so a one-off result can't skew the number. Plus a full technical read of your site and your local marketing footprint.

3
You get the Scorecard in 3 business days

A single document you can put in front of your leadership team, with the evidence, the gaps and the order to fix them in.

Straight up

What the Scorecard is not.

Not a 34-page playbook.

There are people selling those. Most of the pages are definitions. Yours is the evidence, the gaps and the order to fix them in — nothing padded to justify a price.

Not a guarantee of rankings.

Nobody can guarantee what a model returns next month. What we can do is measure where you stand today and remove every reason you’re being left out.

Not a retainer in disguise.

One payment, one document. If you want us to do the work afterwards we’ll quote it. If you want to hand it to your own web team, it’s written so they can act on it.

Not a snapshot you can ignore.

Answer engines change. Results are point-in-time and we say so. That’s exactly why measuring now beats guessing for another quarter.

One price, no surprises
A$490
one-off, GST inclusive
  • Two suburbs of your choosing
  • Four answer engines, multiple runs each
  • Crawlability and readability score out of 100
  • Competitor mention rates
  • Missing citation sources
  • Full local marketing audit, scored
  • Prioritised fix list with owners and effort
  • 15-minute walkthrough call to talk through the findings
  • Re-score at 90 days at half price to prove movement
  • A$490 credited to any engagement within 21 days
If you go ahead with us, the Scorecard is free.

The full A$490 comes off any Foundable engagement you start within 21 days of delivery. Buy the evidence first. Decide second.

Get my Scorecard — A$490

Delivered within 3 business days of checkout. Australian real estate only.

Prefer to talk it through? Book a 15-min call.

Questions

The ones principals actually ask.

How is this different from the free audit?

The free audit tells you whether AI can read your website. The Scorecard tells you what AI actually says about your agency — whether you get named in your suburbs, who gets named instead, and how they're described. Machine versus answer. Most agencies should run the free one first; it takes two minutes.

What do I actually receive?

One Scorecard document covering your AI mention rate across ChatGPT, Gemini, Claude and Perplexity, the competitors named ahead of you, what the answers say about your agency, your crawlability and readability score, missing citation sources, a full local marketing audit — Google Business Profile, reputation, listings, NAP consistency, SEO, website performance and tech stack — and a prioritised fix list. Plus a 15-minute walkthrough call and the option to re-score at 90 days for half price. Delivered within 3 business days.

How do you get my two suburbs?

At checkout. Stripe asks for your agency name, website and your two suburbs before you pay, so the work starts the moment payment clears. Nothing to chase, no forms in your inbox. If you'd rather talk it through first, book a call and we'll set it up with you.

Is the A$490 wasted if I then engage you?

No. The full A$490 is credited against any Foundable engagement you start within 21 days of delivery. If you use the Scorecard to decide, the Scorecard costs you nothing in the end.

What's the 15-minute walkthrough call?

Once you've read the Scorecard, you book a short call and we talk you through the findings, the quick wins and what to do first. No pitch, no pressure — just answers to the questions that come up when leadership sees the numbers.

What's the 90-day re-score?

After you've had time to act on the fix list, you can re-run the same two suburbs at half price. Same prompts, same engines, same scoring — so you can prove movement rather than guess if anything changed.

Why don't the mention rates add up to 100%?

Because it isn't market share. Mention rate is how often an agency is named across repeated prompts. Several agencies can be named in the same answer, and some answers name nobody at all.

Do I have to sign up to anything ongoing?

No. The Scorecard is a one-off A$490. If you want us to do the fixing afterwards, we'll quote it separately. If you want to hand the list to your own web team, that works too — it's written so they can act on it.

How many suburbs are included?

Two. That's enough to see a real pattern rather than a single-suburb fluke. If you need more, tell us at checkout and we'll quote the extra.

What's your method?

Standardised vendor-intent prompts, run multiple times per engine to smooth out variance, scored against the same benchmark set we used for our 2026 AI Visibility Benchmark of Australia's largest agency websites. Results are point-in-time — answer engines change.

Scout the Owl pointing

Three names come back. Find out if one of them is yours.

A$490, one payment, three business days. Cheaper than the marketing spend on a single listing you didn’t get called about.