How we work

A structured system. Not generic marketing.

Foundable runs a five-stage programme, built specifically for Australian real estate agencies and executed against a clear 90-day roadmap. No fluff. No filler. Just the work that gets your agency named by the AIs your next vendor is already asking.

The system

Five stages. One outcome.

01

Fix the foundation

Full local visibility audit, NAP consistency, directory listings, Google Business Profile, agent bio rewrites.

Why it matters

AI engines cross-reference your name, address and phone across every platform they can find. Inconsistencies make you invisible — and a local visibility audit shows us exactly where the gaps are before we fix them.

02

Build local authority

Suburb pages, buyer and seller FAQs, question-led content structured for AI citation.

Why it matters

AI cites content that directly answers specific, local questions. Your website becomes the source AI reads.

03

Deploy structured data

FAQPage and QAPage schema, entity markup, machine-readable service areas.

Why it matters

Schema is how you tell AI engines exactly who you are, where you operate, and what you specialise in — unambiguously.

04

Expand your citation footprint

External directory management, press releases, portal profile optimisation across REA, Domain and RateMyAgent.

Why it matters

AI doesn't only read your website. It draws from every credible source on the web. Verified across multiple trusted platforms, your visibility compounds.

05

Monitor and report

Monthly AI prompt testing across ChatGPT, Perplexity, Gemini and Google AI Overviews. Competitor tracking. Plain-language reporting.

Why it matters

You see exactly which questions you're being recommended for, which you're not, and what we're doing about it — every month.

The 90-day roadmap

Ninety days from invisible to cited.

Month 1
Days 1–30

Foundation

  • Baseline AI Visibility Audit — 25 prompts across ChatGPT, Perplexity, Gemini and Google AIO
  • Full Local Visibility Audit — Google Business Profile, map pack, suburb-level search and directory presence
  • NAP audit and corrections across 50+ platforms
  • Agent bio rewrites for AI citability
  • Google Business Profile optimisation and review activation
  • Your client dashboard launched — audits, plan and month-by-month roadmap loaded in
  • Content plan approved for Months 2–3
Month 2
Days 31–60

Authority

  • First tranche of suburb, FAQ and lifestyle pages published
  • FAQPage and QAPage schema deployed across the site
  • Next AI prompt cycle — 100 prompts tracked and pushed live to your dashboard
  • First competitor share-of-voice snapshot
  • Review & referral flywheel launched — request cadence, response templates and reputation-building system live
  • Dashboard fully live — every deliverable, draft and approval tracked in one place
  • Monthly strategy call
Month 3
Days 61–90

Visibility

  • Second content tranche published and schema-marked
  • Citation footprint expanded across portals and directories
  • Third AI prompt cycle filed in your dashboard — 90 days of visibility trend at a glance
  • Review & referral flywheel optimised — response rate, review velocity and referral pipeline reported monthly
  • Competitor deep-dive — what the leader is doing and what we take from it, documented in your dashboard
  • 90-day strategy review and Month 4–6+ plan added to your dashboard roadmap
What you get, every month

Content. Citations. Proof.

  • AI-optimised content

    4–6 suburb, FAQ and lifestyle pages per month (~1,000 words each) — written for humans, structured for machines.

  • Schema markup

    FAQPage, QAPage and entity schema deployed and maintained across every new page.

  • AI prompt monitoring

    100 prompts tracked monthly across ChatGPT, Perplexity, Gemini and Google AIO — results pushed straight to your dashboard.

  • Citation growth

    Ongoing directory, press and portal work to keep expanding the sources AI trusts.

  • Review & referral flywheel

    A running system to earn reviews, respond to every one, and turn happy clients into a steady referral pipeline. Reviews are one of the strongest signals AI trusts — and referrals compound the pipeline that AI visibility opens.

  • Your client dashboard

    A dedicated live workspace — see what's done, what's in flight and what's next.

  • Monthly strategy call

    Plain-language review of what moved, what didn't, and what we're doing next.

Your client dashboard

A live view of the work — always on, always open.

Every Foundable client gets a dedicated dashboard, built for you and only you. Jump in any time to see what's been ticked off, what's in progress, and what's next — no chasing, no wondering, no waiting for the monthly call.

One link. Bookmark it. It's yours for the length of our engagement.

  • The plan

    Every stage, every deliverable, every deadline — laid out so you can see the shape of the whole engagement at a glance.

  • What's done

    Ticked-off work with dates, links to the live pages, and a running record of what shipped when.

  • What's next

    Current sprint, upcoming content, and the questions we're targeting this month — no surprises.

  • Monthly reports

    Every AI prompt test, competitor snapshot and share-of-answer report, filed and searchable in one place.

  • Assets & approvals

    Content drafts for review, schema deployments, and everything you've signed off — all in one workspace.

Start with a free audit. See exactly where you stand.

Before any engagement, we show you exactly what the AIs say about your agency today — and what changes when we go to work.