Commonly asked questions about AEO.

AEO — Answer Engine Optimisation — is about being the answer AI gives when a buyer or vendor asks a question. SEO competes for a place in a list of blue links. AEO competes to be the single response the engine reads back in ChatGPT, Gemini, Perplexity, Google AI Overviews and voice search.

That means the playbook is different too: question research, concise answer blocks, entity and schema markup, and citation-worthy content — not keyword-stuffed pages and backlink chasing.

GEO (Generative Engine Optimisation) is the umbrella term for influencing what generative AI models say. AEO is the practical, question-first discipline underneath it — engineering your site so it's the source the model quotes.

In real estate, that distinction matters. Vendors and buyers ask direct, high-intent questions ("best agent in Brighton", "what's the vendor advocate in Toorak"). AEO is what puts your name in the answer.

Improvements can surface within a fortnight for lower-competition suburbs and long-tail questions. Most agencies see meaningful movement in 30–90 days, with compounding gains from month three onward as new content is indexed and cited.

Timelines vary by market size, competition and the state of your current digital footprint. Your audit tells you exactly where you stand today.

ChatGPT, Anthropic's Claude, Google Gemini, Google AI Overviews and Perplexity — plus classic Google featured snippets and People Also Ask boxes, which still feed a large share of AI answers.

No serious operator can guarantee a specific ranking or citation — the engines are moving targets and anyone promising otherwise is bluffing. What we do guarantee is the work: the audit, the fixes, the content, the schema, the monitoring, and full transparency on what's moving and what isn't.

If your agency isn't appearing in AI answers today, we'll show you exactly why and exactly what changes that.

We work with one agency per suburb. If your closest competitor is already with us, you're on the waitlist for that market — and they know you can't be. If the suburb is open, it's yours for as long as our engagement runs.

Yes — with different weightings. Solo agents lean heavily on personal-brand entity work and location-specific answer content. Teams and agencies get the same plus principal and agent profile optimisation, brand-level authority signals, and cross-suburb coverage. The system scales; the fundamentals don't change.

Monthly answer-presence reports covering: named citations in ChatGPT, Gemini and Perplexity responses; featured snippet and AI Overview capture on target questions; People Also Ask coverage; schema and entity health; and share-of-answer versus your named competitors in the same suburb.

You see exactly what changed, what caused it, and what we're doing next.

They will — constantly. That's exactly why AEO is a retainer discipline, not a one-off project. We monitor engine behaviour weekly, adjust content and schema when the models shift, and keep your answer surface intact through algorithm changes.

The agencies that lose visibility are the ones who set-and-forget. Ours don't.

No. We prefer a six-month engagement because AEO compounds — early wins in month one become dominant positions by month four — but we're happy to discuss what fits your business.

The initial audit is free. From there, we scope a set-up fee and monthly retainer based on your market, your suburbs and the level of competition. We'll walk you through it after the audit — no surprises.